Trailblazers

#TakeTheTimeFor5 to find out about trailblazing ideas from the UK’s business meetings and events industry. 

Northstar’s monthly podcast The Meeting Room puts the important topic of distraction – and its impact on the events industry - on the agenda this month.

According to a report by The QEII Centre, the matter of people drifting off during events costs the UK economy £20.7bn.

To find out how event planners can fight back against the distraction epidemic M&IT editor and Meeting Room host Paul Harvey talks to James Bogle, head of marketing and communications at The QEII Centre and Lea Karam, consulting director of Behave and behavioural scientist.