The Meetings Show APAC
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As we gear up for the second The Meetings Show APAC in Singapore in April 2025, events director Nelson Khoo gives us an insight into what we can expect.
It was the inaugural The Meetings Show APAC in Singapore earlier this year. Were you pleased with how it went?
The Meetings Show APAC 2024 marked a successful debut, supported by the Singapore Tourism Board. The event drew over 1,273 MICE professionals, 247 hosted buyers, and 173 exhibiting companies. Its launch came at a pivotal time for the Asia-Pacific region, reflecting the growing demand and opportunities for meetings and travel as the industry rebounds strongly from the pandemic. Testimonials from both buyers and sellers were overwhelmingly positive, highlighting the exceptional quality of the event. Additionally, the show facilitated meaningful connections, leading to a significant volume of lead conversions.
Now you’re getting ready for the 2025 show, what can we expect this year?
2025 promises to be bigger and bolder than ever. The Meetings Show APAC will return to Singapore on April 16-17, 2025, at the Marina Bay Sands Convention Centre, co-locating with the debut of the Business Travel Show APAC. Together, these two powerhouse events will form the largest gathering of group travel professionals ever seen in the Asia-Pacific region, attracting unparalleled industry interest.
Building on the success of last year’s inaugural show, numerous leading APAC destinations and hotel groups have already renewed their commitments. Many exhibitors are expanding their booth sizes and hosted buyer meeting programs to meet growing demand. With over 300 industry professionals already registered, the excitement is palpable, underscoring the show’s increasing influence and value.
The show will feature expertly curated content from top industry leaders, focusing on conversations that shape the future of the MICE sector. Expect to explore innovation, creativity, and relevance through experiential, tech-driven engagement and dynamic programming. Don’t miss the opportunity to be part of this transformative event!
What are your top tips for those planning to attend in 2025?
Get ready to make the most of your experience. We recommend reviewing the program in advance to plan your visit strategically. With multiple expert sessions running simultaneously across stages and interactive exhibitor showcases, there's plenty to explore and engage with. Make the most of the two action-packed days and seize the chance to win exciting prizes.
What are you most looking forward to?
The primary goal of The Meetings Show APAC is to provide a platform for MICE professionals to connect and build valuable business relationships. With over 6,000 one-on-one appointments anticipated, the event promises to facilitate meaningful business discussions. Additionally, The Meetings Show APAC serves as a knowledge hub where ideas are exchanged, market trends are highlighted, and insights are shared to help drive the future of travel and meetings within the MICE industry. Moreover, attendees will have the opportunity to experience immersive offerings from exhibitors firsthand, making it easier to assess products and services tailored to their organizational needs.
The Meetings Show APAC takes place on Wednesday 16 and Thursday 17 April at Sands Expo and Convention Centre, Marina Bay Sands, Singapore. For more information visit their website and register to visit.
