Paul's passion lies in building brands through a variety of consumer, customer, employee, influencer and fan experiences that tell captivating brand stories to evolve an audience's behaviour. He has been creating these for Emota and Inizio (formerly TCEG) since 2019. His ambition is always to push the creative by inspiring teams and clients to connect the seemingly ‘unconnectable to create big ideas collaboratively and then apply rigorous craft to execute with perfection. Paul has worked across all marketing channels (B2C and B2B) and has had the privilege of leading on experiential platforms live events and campaigns for Global Brands including Nike, Panasonic, HP, Procter & Gamble (Old Spice), Bacardi Group (Bacardi