Natasha Mortimer, Managing Creative Director, Imagineerium is a seasoned events professional with over a decade of experience in the world of immersive experiential design. Her career is characterised by a fusion of architectural insight and theatrical artistry, allowing her to create unforgettable experiences that blur the lines between physical spaces and creative narratives. Her design journey began with a Bachelor's degree in Architecture from Nottingham University where she honed her skills in spatial design and structural innovation. Eager to expand her creative skills, she pursued a master's degree in Theatre Design from Bristol Old Vic, which injected a passion for storytelling throughout each of her projects. Her expertise and strategic process has seen her working on creative concepts for renowned brands including Clarks Originals for Fashion Week, Red Bull and Budweiser Brewing Group. Her work has also seen her work for some of the industries biggest festival names including Boomtown Fair, El Dorado, and Glastonbury Festival.