Michael leads a growing team delivering live events for global brands that include Google, Netflix and Apple and has worked on public contracts clients that include the Foreign, Commonwealth & Development Office and the Ministry of Defence. Michael is currently leading the expansion of the business into the Middle East with the opening of offices in UAE.

His agency is renowned for their meticulous management of big-ticket, high stakes events, most recently they helped deliver the Coronation of King Charles III. With a global audience of 2.5 billion, events don’t get a lot more high-stakes than that!

Michael, formally a chartered accountant, oversees Identity’s strategic vision whilst also overseeing the delivery of major high-profile events. He relishes all aspects of his role and often provides creative and strategic consultancy. He has worked on public and private contracts with a number of prestigious clients, including Google, the Foreign, Commonwealth & Development Office (FCDO), DfT’s ‘Get Ready for Brexit’ campaign, Siemens, Dell and Apple.