With over a decade of experience in the event industry, Max Cogger has been at the forefront of integrating cutting-edge technology into complex events. His expertise lies in designing and implementing tech-driven solutions that enhance event experiences for a wide range of clients, particularly within the tech sector. In the past two years, Max has expanded his focus beyond event execution, bringing innovative tech solutions to internal processes. Leveraging AI, he has streamlined operations, optimized workflows and improved efficiency in event management. His passion for technology and process improvement makes a perfect speaker on the future practical insights on how organizations can harness technology to elevate both live events and backend processes.