Iana Fevriere Jacobs is a dedicated professional with a profound passion for the tourism industry, currently serving as the Sales and Marketing Manager, Consumer at the Saint Lucia Tourism Authority in the UK. With an academic background that includes a Bachelor's Degree in Computing, an MBA, and an MSc in International Tourism Management, Iana brings a unique blend of expertise to her role. Prior to joining the Saint Lucia Tourism Authority, Iana worked as an Analyst at Lloyds Banking Group, gaining valuable experience in data analysis and strategic planning. This analytical background complements her current focus on promoting Saint Lucia as a premier travel destination. A passionate advocate for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, Iana is keen to explore how this sector can benefit Saint Lucia. Her dedication to sustainability, coupled with a keen interest in digital innovation, drives her efforts to implement eco-friendly practices and cutting-edge marketing strategies. With a lifelong dream of promoting tourism for her home country, Saint Lucia, Iana is committed to enhancing the island's global appeal and ensuring unforgettable experiences for all visitors.