Inspired by the Barcelona Olympic Games and kicking off her life in events at the Australian Open tennis, events and building engagement has always been in Georgie's DNA.  With international, domestic and local as well as major, mass participation, business and community events under her belt, teamed with a long career in media and communications, Georgie brings a human lens to how we design CX and how every little detail impacts how a customer interprets, experiences and recalls a situation or event – from our senses to our built and natural environment. Georgie is passionate about identifying the purpose and understanding human behaviour to create the best event and audience experience. Throughout her career, working with mass audiences as well as intimate audiences, she has keenly studied audience behaviours, engagement strategies and relationship legacies.  Georgie looks outside the normal and specialises in how our surroundings and senses impact our audiences, customers and stakeholders.   Her personable, relatable and fun presenting style will make even the biggest cynic passionate about CX.  She will help you step outside your current role and look at changes you can make, to not only create moments that influence and inspire, but to also build engagement that creates legacies.