As owner and Founder of global social media agency ‘Attention Experts which was started in 2016 is today Australia's most highly rated and awarded social media agency. George has worked on social media strategy management and analysis across over 30 different industries with companies from across the world. As Growth Director George is in charge of the overall client strategy and also agency growth. With a qualification in Mathematics & Finance George was being asked by companies to help them with their digital strategies after he successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018 and has won multiple awards through such organisations as the Australian Marketing Institute. George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups having spoken to over 30000 people around the world since 2016