With over two decades of experience leading high-profile brand activations and global exhibitions, Adam is a dynamic speaker and expert in event production strategy. He has played a key role in shaping the media event landscape, producing major industry showcases, including upfronts, newfronts, and press conferences for some of the world's top brands. A passionate industry leader, Adam shares real-world strategies and lessons from his extensive experience, offering audiences a behind-the-scenes look at what it takes to create seamless, high-impact events on a global scale.