Tomorrow’s Talent 2024: Dominic Richards

Dominic Richards is director of agency Zentive, which he started planning during the pandemic and launched in late 2021. Dominic dabbled in events at university by running nightclub events, then entered the corporate events world after graduating. Noticing how wasteful the industry could be and seeing how it was thrown into turmoil during the pandemic, Dominic decided to create Zentive, an agency that creates and delivers sustainable events with a positive impact on the planet.

What does being a Tomorrow’s Talent winner mean to you?

Being recognised by the industry feels truly rewarding. We work with so many talented and ambitious individuals and to be nominated, let alone win, feels fantastic. I really hope I can live up to the title and bring a positive impact to the events industry of tomorrow.

Who or what in the meetings industry inspires you?

The activity of meeting and events goes back thousands of years. Humans are social creatures; therefore, we need to meet to thrive. I find it amazing that there are certain meetings or events that have changed the path and future of countries, civilisations, and even the entire world. Without meetings and events, the world would not be what it is today. Being part of this industry is a satisfying and exciting journey and it’s always enjoyable to see what the next event is.

Tell us about your proudest career moment so far

Successfully launching Zentive. It’s been over 2 years and it’s been amazing to see the hard work pay off. I hope that it continues.

What would be your dream event to work on?

An electric motorbike incentive trip through Vietnam. The infrastructure’s not quite there yet but it would be amazing.

What item wouldn’t you be without at work and why?

Water bottle. You’ve got to stay hydrated!

What do you most love about working in events?

It’s a cliché but the variety of the events the industry creates. I also love learning about different destinations and cultures.