The Meetings Show Asia Pacific 2025 unveils stellar lineup of top speakers and MICE thought leaders for its Education Programme

Singapore, 3 February 2025 — The Meetings Show Asia Pacific (TMS APAC) today announced its much anticipated Education Programme, bringing together top keynote speakers and the brightest minds in the MICE industry for dozens of presentations, panel discussions and interactive sessions across two dynamic stages.

Produced by the Northstar Travel Group and co-located this year for the first time with Northstar’s industry leading Business Travel Show Asia Pacific, TMS APAC brings together leading buyers, suppliers and influencers and is the largest MICE industry-specific exhibition in the region.

Designed to inspire, inform, and ignite innovation, the programme is comprised of sessions focusing on six key pillars influencing MICE industry growth globally: Macro Trends, Event Design, Technology, Sustainability, Future Workforce and Wellness. In addition, several sessions presenting the latest regional and global MICE industry research commissioned exclusively for TMS APAC will be offered.

"As the value of meetings continues to grow for MICE industry stakeholders globally, new and exciting things are influencing that growth,” said David Blansfield, Executive Vice President / Group Publisher, Northstar Meetings Group. "TMS APAC’s education programme brings together leading practitioners who will dive deep into what’s new and mission-critical for our industry and provide actionable strategies to empower attendees to benefit from their ideas and best practices."

Meet the Trailblazing Keynote Speakers
Headlining this year’s Education Programme are two thought leaders who will share their domain expertise on branding and wellness for the MICE industry.

• Dr. Jerome Joseph, CEO, Global Brand Academy

As one of the world’s foremost branding experts and the only Asian ranked among the top two global branding speakers in 2020, Dr. Joseph will deliver the keynote on "Lessons from Legends: How Legendary Brands Create Memorable Experiences". With over 28 years of experience, 10 best-selling books, and a legacy of working with 1,000+ brands across 37 countries, Dr. Joseph’s session promises to be a masterclass in creating impactful brand narratives.

• Sha-En Yeo, Founder, Happiness Scientists

As LinkedIn Asia’s Top Mental Health Advocate and a two-time TEDx speaker, Sha-En is set to captivate the audience with her session on “Leading Change: Delving into the Mental and Emotional Tools Required to Thrive”. Known for being a pioneer in Positive Psychology, her practical, science-backed insights and actionable frameworks have inspired transformation in over 20,000 lives globally.

Illuminating Learning Experiences across Two Stages
The Education Programme at The Meetings Show Asia Pacific will take place on 16 and 17 April 2025 at the Sands Expo Convention Centre in Singapore, offering two full days of insightful sessions across two distinct stages.

The Main Theatre will be the epicentre for impactful keynotes, engaging panel discussions, and thought leadership sessions led by global industry visionaries. Attendees will gain actionable strategies and discover innovative trends and new opportunities to propel their businesses forward.
At the Blank Canvas Stage, a more intimate and interactive experience awaits, with workshops, practical demonstrations, and collaborative sessions helmed by industry experts.

Session highlights* across the content pillars include:

Macro Trends

• Business Travel Risk Forecast 2025/2026

• Northstar/Cvent Meetings Industry PULSE Survey

• Good Better Best Benchmarking the Events Industry

• The Outlook for MICE and Business Travel in APAC

• INSIDE MICE: Trends and Data for Strategic Decision-Making

Event Design

• Crafting Unforgettable Experiences: Designing Emotionally Resonant Moments at Every Stage of Your Event Lifecycle

• The Power of Purpose: Creating Meaningful Content for the Next Generation of Corporate Events

• Crafting Impactful Experiences: Strategies for Designing Engaging Experiences for CXOs

• Making Sense of your Event to Influence and Inspire

• The Designing for Belonging Workshop: Experience Design Principles for Actionable Outcomes

Technology

• The Benefits of Stacking your Event Technology

• The Power of Harnessing Real-Time AI-Driven Insights

• Integrating AI and Automation in our Everyday

• Creating GPTs: Personalising AI to Work for You

• How to Harness Social Media and AI to Create True Connections

• Making Sense of Your Event to Influence and Inspire

Sustainability

• Innovative Strategies for Sustainable Event Planning

• Implementing Regenerative Practices in Event Planning

• Sustainable Audio-Visual Design: Leading the Way in Eco-Friendly Technology

• Driving Sustainability: Paving the Way for a Greener Future in the MICE Industry - Discovering Eco-Friendly Strategies for Event Organisers

Future Workforce

• Shaping the Future: What Tomorrow’s Talent wants from the Event Industry

• Bridging Generations: Transforming Future Talent Insights into Industry Actions

Wellness

• Wellness in Action: Transforming Meetings and Events into Spaces for Thriving

*Education programme is subject to change.

For more information and updates on The Meetings Show Asia Pacific 2025 Education Programme, visit: Show Website | Programme Lineup | Speakers Profiles

For Media Inquiries:
Wong Wye Leng
PR Representative
LEAP IMS
wyeleng@leapmarketingasia.com

For Exhibiting and Sponsor Inquiries:
tmsapac.sales@ntmllc.com

For Buyer Inquiries:
tmsapac.buyer@ntmllc.com

For Event Inquiries:
tmsapac@ntmllc.com

About The Meetings Show Asia Pacific

The Meetings Show Asia Pacific is the region’s premier event for the MICE industry, bringing together key industry leaders, suppliers, and professionals from around the world. Co-located with the Business Travel Show Asia Pacific, the event serves as a platform for networking, knowledge exchange, and shaping the future of group travel and events in the Asia-Pacific region. Organised by the Northstar Travel Group, the 2025 event promises to be the largest gathering of its kind in the region.

About the Business Travel Show Asia Pacific

The Business Travel Show Asia Pacific is the leading event for corporate travel professionals in the Asia Pacific region, offering unrivalled networking, education, and sourcing opportunities. Organised by the BTN Group, the show connects buyers and suppliers from Asia Pacific, the US, UK, and Europe. With expertly crafted content developed by the BTN Group’s 40+ years of industry expertise, the event features insightful sessions, cutting-edge innovations, and dynamic networking formats.

About Northstar Travel Group

Northstar Travel Group is the leading B-to-B media company providing information and marketing solutions for the global travel industry. The company owns 14 media brands connecting 1.4m industry professionals through a comprehensive portfolio of digital, social, print and more than 100 events in 13 countries. Based in Rutherford, NJ, Northstar Travel Group is owned by EagleTree Capital. More information is available at northstartravelgroup.com.