Venue Sourcing In The New Era: Evolving From Order Takers To Strategic Consultants

In the rapidly evolving panorama of the Events Industry, the role of venue finders has drastically transcended customary boundaries. It's a time of transformation'a shift from taking orders to offering strategic consultancy. This enlightening session is specifically designed for venue finders and meeting planners who are ready to rise to the challenge of adapting to the new demands of a dynamic professional landscape. Gone are the days when sourcing a venue was merely a matter of ticking boxes for location and availability. The modern venue sourcing specialist intersects strategic thinking with meticulous planning, morphing the 'what' and 'when' into a comprehensive narrative that envelops the 'why' and 'how' to deliver an event that resonates with client objectives. Join us as we peel back layers to reveal the essence of today's venue finder's role. This session isn't just about finding a stage for events; it's a deep dive into understanding client needs, advocating sustainability, creatively managing budgets, and negotiating in an era characterised by shorter lead times and constantly shifting goalposts.